Kris Ayu Madina
Providing a Safe Space to Unlock Women’s Potential and Create Positive Empowerment
Region
Lombok, West Nusa Tenggara, Indonesia
Affiliations & Roles
Chief Operating Officer of Bumi Solah
Working for an NGO in the field of women's and children’s protection encouraged Ayu to establish a social business that aims to provide employment and a safe space for women in remote villages. Gumi Bamboo started as a social project that she developed upon completing her Academic Fellowship at Arizona State University. At the end of 2017 the project transformed into a social enterprise that produces environmentally friendly household products by utilizing the potential of people living in underserved rural villages.
In 2019, Ayu collaborated with 50 craftswomen in 5 villages to produce environmentally friendly products and conduct skills and leadership training tailored to the conditions of each village. In the first assisted village, Ayu and her team provided better and safer alternative jobs, allowing residents who previously worked as stone miners to become bamboo crafters. By participating in several business incubator programs and having a previous professional background in broadcasting and community development, Ayu plays a major role in Business Development and Community Engagement at Gumi Bamboo.
Menciptakan Ruang Aman Bagi Perempuan Untuk Mengenali Potensi Dan Pemberdayaan Positif
Bekerja di lembaga nonprofit di bidang perlindungan anak dan perempuan mendorong Ayu mendirikan sebuah usaha sosial, Gumi Bamboo, dengan misi memberikan lapangan kerja dan ruang untuk perempuan di pedesaan terpencil. Gumi Bamboo sebelumnya adalah sebuah project sosial jangka pendek yang ia bangun setelah menyelesaikan Academic Fellowship di Arizona State University. Gumi Bamboo memproduksi dan menyediakan produk ramah lingkungan sehari-hari dengan mengangkat dan menggunakan potensi lokal pedesaan yang terlupakan.
Di tahun 2019, Ayu sudah bekerja sama dengan 50 pengrajin perempuan di 5 desa untuk memproduksi produk ramah lingkungan dan juga mengadakan pelatihan skill & leadership yang disesuaikan dengan keadaan tiap desa. Di desa binaan pertama, Ayu dan tim ya berusaha menyediakan alternatif pekerjaan yang lebih baik dan aman bagi warga yang sebelumnya bekerja sebagai penambang batu untuk beralih menjadi pengrajin bambu. Dengan mengikuti beberapa program business incubator dan profesional background sebelumnya di bidang broadcasting serta community development, Ayu berperan besar dalam Business Development and Community Engagement di Gumi Bamboo.
